36+ years of Graphic Design work. 50 years of Skateboarding. Notes to my future self and for my kids. Life is short. Enjoy everyday.
Sunday, October 12, 2025
Art and Life: The Story of Jim Phillips movie I was honored to introduce
Sunday, August 23, 2020
Santa Cruz reissues super clean one signed by Jim Phillips Keith Meek and Jeff Kendall. Sold Roskopp's as a set.
Saturday, January 31, 2015
Screaming Hand 30th Anniversary Art Show piece
Here is an amazing female artist Tara McPherson
Sunday, February 23, 2014
Social Media invites how I add people and why you have been listed
Maximum Impact Design was founded in 1987 straight out of graduating from school by the encouragement of instructor/mentor Russell Leong of Russell Leong Design. I had been managing the Santa Cruz Surf Shop as a buyer for clothing and skate hard goods, designing t-shirts, logos, ads, window displays and airbrushing surfboards at night while attending San Jose State University. Thinking I should get a job at a corporate design firm Russell said why you are already working and doing what you want to do. He told me if I had any questions he would be there for me. The surf shop is where I met Rich Novak (mentor), Jay Shuirman, Doug Haut, Jim Phillips, Bob Hurley (Billabong/Hurley), Mark Miller (Instinct, Look Snowboards, DC), Cindy Ferrari (Sessions), Joel Gomez (Sessions), and several other key figures in my life that would keep me moving in the action sports direction. I had an office at the Sash Mill for 8 years next to Annie Glass and when I learned she was interviewing some top notched design companies, I told her about Russell and he ended up getting the job and designing her logo. I worked 10 years - as a in-house art director for Rockshox and Giro Sport Design. I kept my business rolling all this time but gave lots of work to other design connections. Started working my business full time in 2008 and have been doing what I love 100%. I am a one woman design company who collaborates with many people to expand and shrink per project. I am nibble and fast on my feet as they say.
I have always believed in connecting people and networking. I never thought how many times the connections would keep going around. And decades later I am able to contact people in the industry design collaborations, getting product for styling photo shoot needs from most of the top action sports and outdoor lifestyle brands. I follow many friends as they move from one shoe brand to another and watch them rise from repping brands to owning brands to selling brands. I am tighter using my Linkedin then my Facebook but still let pretty much every girl skater in instantly and people I have skated with. If I appear flaky at times it is only because I am trying to do way too much and am a bit of a workaholic. Yes it is 5:30 am on Sunday when I’m writing this just because inspiration comes usually in the early am for me. There are over 260 people that have asked to Linkedin and 780 or so via Facebook that I have not had time to add or find out if I know them. Though I am kind of public since I do so much social media I am sort of private on my FB because of my kids and picky on Linkedin because it is people I truly work with and many are longtime friends.
Maximum Impact Design Facebook page
The only other women in the skate industry that have been around as long are my friends Cindy Whitehead and Cindi Ferreira Busenhart (Sessions). Cindy Whitehead has the coolest job as a Sportsytlist® she coined it and registered it. In our spare time we have a skate project we are simmering and one day we will get it done. If you want to do what we do you have to work your ass off. No if's ands or buts. It is no cake walk and it takes WORK. But we both love what we do and though it was a path that never was. Take it from us it is the right path. You will get a lot of NO's and have to break through the boy wall but it can be done!
And yes for some folks if I don't get back it's because I am not interested.
Saturday, October 20, 2012
3rd Annual Board Rescue Auction is LIVE on eBay
By the way you can see 10 of these for a little while longer in the Santa Cruz Boardroom window display. They have a small batch of the limited edition hand silkscreen posters and t-shirts with custom art by Jimbo Phillips available to purchase.
Thursday, March 24, 2011
Rare Tony Alva Santa Cruz Skateboards

Rare limited edition Santa Cruz Skateboard Alva Sticker by Jim Phillips.
This was made for Alva to launch right when he was going to sign on and skateboard for Santa Cruz. He changed his mind and signed on with Logan Earth Ski. I scoured the internet and didn't find any images or history. I remember the big box of stickers at the top of the stairs. Jay Shuirman told me to grab what ever I wanted because they had to be destroyed. I grabbed 2 stacks of 50 and have given most away and sold a few on ebay for up to $49.50 each. I thought I'd sell this one and help my kids school.
Available on the Mar Vista School Website to help fund raise for the school.
Many of the original Santa Cruz Skateboard team members went to this school.
Oldschool stickers are rare and not cheap.
Here's a few links
Retro Sticker
oldschool skate stickers
skateboard stickers uk
Saturday, March 27, 2010
Santa Cruz Crew Contest Gremmies and Hellgramites original art

2 nd Place Gremmie Justin Burns

3 rd Place Gremmie Joshua Bubottom

1 st Place Hellgramite Joe Harper

2 nd Place Hellgramite Jason Moruay

3 rd Place Hellgramite Z Haas

Found these original contest winner drawings while digging up stuff for the MAH surf show "Surf City Santa Cruz: A Wave of Inspiration". The backs have a questionnaire that asks what is your favorite skateboard brand, who's your favorite surfer...when I get them back from the MAH I'll scan the backs and post sometime minus the personal address and phone info of course.
Donated this same print with for the MAH so the next generation of grommets can have at it when they visit the show. It was great to see many of the new gen of surf artists like Nikki Brookes, Ea Ackerman, Marvin Plummer, Tim Ward, Eli Atkins, Dave Gardner, Patrick Trefz, Thomas Campbell, Stan Welsh, Shawn "Barney" Barron and many others. The old guard was there as well Jeff McCormick one of my, Brenda Scott Rogers of Hotline, Doug Haut, Richard Novak, Jim and Jimbo Phillips, Richard Schmidt, Jim "JD" Deleon, Matt Macuda, Pat and Janet Taylor, Russell Leong and a host of others.
Opens today. Go check it out. It will be up until July 25, 2010.
I have a small graphic design case of the logo work I did and airbrushes. Hotline Wetsuits, Rainbow Fins, Santa Cruz Surfboards, Surf Shop and a few others. Also most of the surf mags, books, surf movie posters and puka necklace is from my collection as well as the Original Santa Cruz Crew poster art by Jim Phillips in the middle room on the first floor by the door. It is a classic since it has all the many of the original Eastside and Westsiders that rode for Santa Cruz Surfboards back in the day. Thank you Angela Stucky for doing the signage piece next to the poster so people can see who is who.
Sunday, September 6, 2009
Praise the Board Skateboard Show Opening Night photos by Michael Chantry

Keith Meek

Rick Blackhart, Keith Meek and Ray Stevens II

Keith Meek, Jennifer Phillips, Jimbo Phillips, Colby and friend

NHS's Paul Merrill and crowd

Kids checking out the Meekster Phillips art

Vintage skateboards from Bill Ackerman of Bill's Wheels

80's Santa Cruz Point of Purchase hanging piece I did precomputers. I like the photo behind matching inverts. Zach Wormhoudt printed those and donated them to the show. Thanks.

Beginning of the night crowd they say there were over 500 folks that attended which is awesome.

View from above. There is a great Santa Cruz history show up here and great art to be seen.
Saturday, September 5, 2009
Praise the Board Skateboard Show set up day 4 & 5


End of work day 4



Wednesday, August 26, 2009
Tuesday, February 24, 2009
Capitola Classic? Feb 28 Meeting Let's talk.

I'm planning on going and finding out if folks really want to do this event. I keep getting folks asking. I'll do it as long as I don't spend money out of pocket. I'll cordinate and get skaters... I'd love Jim Phillips or Jimbo poster design and a good crowd of skaters to take over Monterey Avenue with respect and bring in some tourist dollars.
Join us for a Capitola Call to Service brainstorming meeting!
Bring your ideas about how we can build a caring community by connecting people who need help with volunteers.
Come and help us figure out how to reach out – neighbor to neighbor. Many of us could use some help. ALL of us can give some help.
We will be developing an online service that can make it easy for people to get involved with and connected to their community and that can serve as a model for other communities.
When: February 28th, 10am – noon
Where: Jade Street Community Center , 4400 Jade St. , Capitola
For more information: contact Amie Forest at 831-426-3549 or email capitolacalltoservice@gmail.com
Capitola Classic

















