Outdoor Retailer Summer 2012 Show Connections

Got back from the Outdoor Retailer Summer Show 2012 late last night. Always nice to see in person the work you have done the year or so before. Croakies product graphics I art directed with several artists from Santa Cruz. Jimbo Phillips, Danny Sun...more cool stuff for 2012 in progress. Can't show.

Saw the booth with Aaron Brookes who hired me to art direct, location scout, style, produce...photos from two shoots. One in November and one in May 2012. The booth graphics look great. Tomorrow is the last day of the show. One of the highlights was showing the sock brand Swiftwick the shots of Elle and Tommy Zaferes wearing their socks. I was scouting for a few companies that I work with. One the Sockshop and Shoe Company from Santa Cruz one of the second largest independent shoe stores in the US. The California rep was stoked to see the images on my iPad and probably happier still to know the shot of Tommy was 15 feet tall at the show. I know some people looked at me thinking I was some Asian trying to knock off their brand. Most companies were really nice but their were a few not to name names. They use to be smaller companies selling just socks but have grown. They weren't as nice. I like working with small brands and brands that make great product. Makes the work even more fun.

Magellan GPS

Sneak peak up and coming product that Santa Cruz Skateboards has in the works. Made in the USA. Closer up a few have a patch not a sticker as the art. Looks better in person. My photos posted on my OR flickr set.

Santa Cruz Fly Fishing Club trip to Rooster Comb June 2011

Despite the rains over the weekend we had a great time. The main house view. Upstairs four bedrooms, a bathroom and a front porch area with two beds and screen windows. Amazing view to wake up too.Downstairs has a big living area and bed. Bunk house lots of beds and a bathroom. Solar panels off the grid electricity and water.
Fish made you work for it this year.


Duke when you unload make sure your bags and tubes are off the ground or he'll make his mark.


The upper porch Candy Cane room.


Hanging in the old barn.


Fishing at Tule.


Takes an hour to get out so you don't want to get hurt and their is no phone reception.


Boar from the bunk house and cows along Tule.


Main house fireplace and rattle bottle collection.


Turtles at Tule in the paddle boat.

Rooster Comb Ranch Weekend

Paradise in our own backyard. Well not exactly backyard but close enough to get to from Santa Cruz. Santa Cruz Fly Fishing Club getaway weekend at Rooster Comb Ranch. Everything you need. Off the grid solar run 1928 ranch house that sleeps 13 and a bunkhouse that has another batch of beds. Walking distance to creeks and ponds full of life. Horse country, wild flowers, pig, deer, elk and a super nice host Scott who makes sure you are having fun. It takes around an hour and a half off the main road and about 40 water crossing if you are going slow and checking out the scenery like we were going in, must have a four wheel drive vehicle.
We went to two ponds a day, my favorite was Mustang and Thule (dock and lounge on dock, paddle boat). Mustang had a hammock under the trees, picnic table in the shade, lounge chair, BBQ all right on the shore. Each spot has it's own unique beauty and is worth a look or a cast.