Sockshop & Shoe Company Facebook Business Page

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1515 Pacific Avenue, Santa Cruz, CA 95060
Locally owned and operated. Favorite shoe store in downtown Santa Cruz. They own the Socksmith socks. Some cool stuff.


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New Facebook makes it easier to Like pages

Paid Likes? How do you get your brand on these pages. The more info you give the more they can market to you. Catch 22.

Facebook Brands


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Facebook Page Changes today!

Just when you think you've got the hang of it the game changes once again. Really yes really.

What changed with the new Pages design?

• Photos at the top: The most recent photos that you post to the Wall of a Page you admin, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Page.
• Use Facebook as your Page: You will be able to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your Page.
• Wall filters: Pages now have two publicly visible Wall filters-"Posts by Page" and "Everyone." When viewing a Page Wall with the "Everyone" filter, the most engaging posts will appear at the top (i.e., posts will not appear in chronological order). Page admins will be able to view additional filters-"Most Recent" and "Hidden Posts."
• Email notifications: You can opt to receive notifications when people post or comment on your Page.
• Featured Pages and admins: You can feature other Pages your Page likes, or admins of your Page, in the new "Likes" and "Page Owners" sections on the left side of your Page.
• Mutual connections: When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like.
• Navigation: The content that you formerly accessed by clicking the tabs at the top of your Page can now be found in the column underneath your Page profile picture. The text in the box that used to appear in the box underneath your Page profile picture will now appear in the Info tab.
• Profile picture size: The profile picture size for Pages has been adjusted from 200x600 to 180x540.

Facebook Page Resources
Official Facebook documents and tutorials
Facebook Pages Official Page
This is an official Facebook Page about Facebook Pages, created by, well, Facebook! Use it to look for tips and tricks about how to get the most out of this service.
Browse Facebook Pages
Out of ideas? Look at what other people have created. Here's a directory of all Facebook Pages. You just might learn something new!
Facebook Pages PDF Manual
You won't want to miss this one - a downloadable, all-inclusive PDF created by Facebook to help you create a great Facebook Page!
Facebook Page Usernames
Facebook's official FAQ about setting usernames for your Facebook Page.


Where's the Like Button here's where you can make your own on Facebook.

Facebook Business Places for Local Businesses

Facebook places is the second page I recommend getting for your business once you have book marked your business page. You will need proof of your business at that address and it must be your business. They ask a few basic questions and your will need a jpg of a utility bill or some business paper with your business name and address for Facebook to approve. The process only takes a few days. From all that I have been reading and hearing from a few people until I learn more and since they are always making changes, I don't recommend merging your business page and your places which you can do once you are approved. I'll explain more in detail later.

Facebook Business Pages made local in Santa Cruz

Creating a business page on Facebook will not suddenly boost brand loyalty or drive sales, but it is an important Web marketing tool for small business owners. You will need to add custom tabs and information to make it work for you depending upon if you are a service or retail business.
If you're new to Facebook in terms of creating and managing a business Account, Facebook lets you create a Business Page which is different from a personal profile page on the site. They keep changing how to do Create a page from week to week and have now made it a bit easier but it's still a bit of a hoop jump. I work with clients to figure this out in an easy instructional manner and create graphic profile graphics and splash pages. A new feature added to Facebook is the places page. You can claim your page and have a place for people to check-in. Once it's yours you can add coupons and other added perks for your loyal customers and friends.

Facebook business pages for the Cypress Garden Nursery, Prima Salon, Foy Construction and many others. Judi was born and raised in Santa Cruz and is a member of Think Local First Santa Cruz.