Outdoor Retailer Summer 2012 Show Connections

Got back from the Outdoor Retailer Summer Show 2012 late last night. Always nice to see in person the work you have done the year or so before. Croakies product graphics I art directed with several artists from Santa Cruz. Jimbo Phillips, Danny Sun...more cool stuff for 2012 in progress. Can't show.

Saw the booth with Aaron Brookes who hired me to art direct, location scout, style, produce...photos from two shoots. One in November and one in May 2012. The booth graphics look great. Tomorrow is the last day of the show. One of the highlights was showing the sock brand Swiftwick the shots of Elle and Tommy Zaferes wearing their socks. I was scouting for a few companies that I work with. One the Sockshop and Shoe Company from Santa Cruz one of the second largest independent shoe stores in the US. The California rep was stoked to see the images on my iPad and probably happier still to know the shot of Tommy was 15 feet tall at the show. I know some people looked at me thinking I was some Asian trying to knock off their brand. Most companies were really nice but their were a few not to name names. They use to be smaller companies selling just socks but have grown. They weren't as nice. I like working with small brands and brands that make great product. Makes the work even more fun.

Magellan GPS

Sneak peak up and coming product that Santa Cruz Skateboards has in the works. Made in the USA. Closer up a few have a patch not a sticker as the art. Looks better in person. My photos posted on my OR flickr set.

Outdoor Retailer starts tomorrow

Heading out to Outdoor Retailer to meet up with Croakies, and to check out the Magellan GPS booth graphics they are using from a photo shoot I art directed, produced, location scouted, styled, recruited the talent. Worked with photographer Jay Watson and Magellan GPS Marketing Director Aaron Brookes. Booth graphics by Rob Ligeti. Meeting up with a few brands to make contact for styling and art directing photo shoot projects coming up with Jay Watson. Socksmith Design shoot. I have the talent lined up. Need some shoes, shorts, tops, sunglasses and may put in a skateboard, bike, classic car...

Side angle of booth with Greg Foy of Manresa Rods and Foy Construction using his handmade Bass Rod, photo of the Magellan GPS trade show booth at the iCast 2012. I art directed, produced, location scouted, styled, recruited the talent. Worked with photographer Jay Watson and Magellan GPS Marketing Director Aaron Brookes. Booth graphics by Rob Ligeti.

Magellan GPS iCast booth graphics 2012 Photos by Jay Watson

Always nice when I can show work after a shoot. This was shot at Rooster Comb Ranch near Henry Coe Park near Hollister California by Jay Watson here is a more complete portfolio of the project. I am super fortune to have great opportunities to collaborate. This was a fishing, hunting and hiking shoot. We had done a Triathlon shoot prior and all worked well together. I art directed, produced the shoot, location scouted, found the talent with some help from Elle one of the models from the last shoot. Had Matt Twisselman and daughter Allison modeled. (Matt and I went to Kindergarden together and I helped him with the Amgen Bike race surfboard prize.) Heading out to Outdoor Retailer next week to see the Magellan GPS booth set for this show with some of the other images we took and also meet up with Croakies to show them some final work from Jimbo Phillips. I'm going to pick up shoe and sock catalogs for the Sockshop and Shoe Company (second largest Independent Retailer in the Nation no less) and find more brands to use in photo shoots.

Big thank you to the crew: Angela Stucky, Katie Stei, Dylan Tushar, Nils Carlson on the shoot and reps and marketing managers that sent me product and helped out. We couldn't of done it without you. All the contacts and relationships have made it possible to do a wide range of projects for catalog design, location scouting for Totts Champagne, style for clients like American Express and call folks from Oakley to Brookes shoes and get product for shoots is amazing. I take nothing for granted.