I'm co teaching a Social Media Facebook Class at Nextspace

Blogging for Business - How it Can Help You - Class #14988,
Mon 9/19/11 6:30-9:30pm,
Register online at: Santa Cruz Parks and Recreation or, call City of Santa Cruz Parks & Rec at 831-420-5270 Mon-Thu 8am-5pm,
$79 (residents), $98 (non-residents).

What is blogging and how can it help you and your business? In this class, learn the basics, including where to set up your blog, what to write about and how this form of online communication can help you stay in touch with your clients. You will discover how to integrate blogging into your overall marketing strategy. Your instructor will share case studies of popular blogs and will also provide best practices and insider tips. You'll learn how to get started and stay current. Not necessary to bring a computer. Instructor Sara Isenberg is a web consultant, project manager, and social media strategist. Visit http://saraisenberg.com

For details about all classes in this series

Facebook 101 for Business - Social Media Toolbox - Class #15023 (#14893 for entire 3-part Social Media Toolbox series),
Mon 9/26/11 6:30-9:30pm,
Register online at: Santa Cruz Parks and Recreation or, call City of Santa Cruz Parks & Rec at 831-420-5270 Mon-Thu 8am-5pm,
$79 (residents), $98 (non-residents).

With 600 million people using Facebook worldwide, the social network has great potential to grow your business. Learn how to set up your page, what to post (and not to post), how to protect your privacy and track your progress. We'll discuss how to integrate Facebook with your overall marketing strategy. Not necessary to bring a computer. Instructors Sara Isenberg, a web consultant, project manager, and social media strategist, and Judi Oyama, a graphic designer and social media specialist, will share insider tips in an organized and fun fashion with plenty of time for questions and answers.
Visit http://saraisenberg.com and Maximum Impact Design.

For details about all classes in this series, see http://saraisenberg.com/upcoming-classes/

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LinkedIn 101 for Business - Social Media Toolbox - Class #15024,(#14893 for entire 3-part Social Media Toolbox series),
Mon 10/3/11 6:30-9:30pm,
Register online at: Santa Cruz Parks and Recreation or, call City of Santa Cruz Parks & Rec at 831-420-5270 Mon-Thu 8am-5pm,
$79 (residents), $98 (non-residents).

Job-hunting, fundraising, networking and ultimately, boosting your bottom line — all can happen with effective use of LinkedIn. Learn best practices to set up and enhance your profile, join groups and make contacts. We'll discuss how to integrate LinkedIn with your overall marketing strategy. Instructors Sara Isenberg, a web consultant, project manager, and social media strategist, and Karen Kefauver, a social media pro and journalist, will share insider tips in an organized and fun fashion with plenty of time for questions and answers. Visit http://saraisenberg.com and http://karenkefauver.com.

For details about all classes in this series

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Twitter 101 for Business - Social Media Toolbox - Class #15025,(#14893 for entire 3-part Social Media Toolbox series), Mon 10/10/11 6:30-9:30pm,
Register online at: Santa Cruz Parks and Recreation or, call City of Santa Cruz Parks & Rec at 831-420-5270 Mon-Thu 8am-5pm,
$79 (residents), $98 (non-residents).

Discover why Tweeting can help your business, identify quality content to Tweet, learn the Twitter lingo and get going with posting. We'll discuss how to integrate Twitter with your overall marketing strategy. Instructors Sara Isenberg, a web consultant, project manager, and social media strategist, and Karen Kefauver, a social media pro and journalist, will share insider tips in an organized and fun fashion with plenty of time for questions and answers. Visit http://saraisenberg.com and http://karenkefauver.com.

For details about all classes in this series

Facebook Business Pages made local in Santa Cruz

Creating a business page on Facebook will not suddenly boost brand loyalty or drive sales, but it is an important Web marketing tool for small business owners. You will need to add custom tabs and information to make it work for you depending upon if you are a service or retail business.
If you're new to Facebook in terms of creating and managing a business Account, Facebook lets you create a Business Page which is different from a personal profile page on the site. They keep changing how to do Create a page from week to week and have now made it a bit easier but it's still a bit of a hoop jump. I work with clients to figure this out in an easy instructional manner and create graphic profile graphics and splash pages. A new feature added to Facebook is the places page. You can claim your page and have a place for people to check-in. Once it's yours you can add coupons and other added perks for your loyal customers and friends.

Facebook business pages for the Cypress Garden Nursery, Prima Salon, Foy Construction and many others. Judi was born and raised in Santa Cruz and is a member of Think Local First Santa Cruz.

Social Media Quick Help Links

Learning more Wordpress and working on two websites that I'll post in the next week or so. Moving one to another host but is almost done the other is just under way. Helpful Wordpress info. No time for blogging on either sites this week. I still think blogger is quicker but we will see.
Currently I'm working on several small and large social media business pages creating, customizing and managing their Social Media Pages in the action sports industry and a few Think Local First Santa Cruz businesses. Prima Salon, Foy Construction and admin on Think Local First Santa Cruz FB page.

Help Wordpress



Some help pages I recommend and links.
At the bottom of your FB page hit the little help word goes to this.



Add badges to your website from Facebook with Facebook Badges



Linked in help
Linkedin Learning Center and Video help small businessand for business


Twitter help basics




Blogger help



How to build your personal brand on Facebook Mashable article

Wordpress is all the rage but Blogger is easier

Yeah, started moving my blog to Wordpress. It is a little bit more complicated. The search is higher on my blogger. By stats that works for me. I don't have time at the moment to go into more details. I have been swamped with Facebook business page web design, packaging and other projects. I think Wordpress for website development and websites is great. Just think that for fast efficiency this is better for my blog.

It is super important if you are a small business to have a presence on Facebook. It is your 411 since more people are searching on Facebook then Google these days.

I work with business clients to set up with their Facebook Business page. Explain the privacy features and help develop their business page look and feel, link it to their website, add Flickr slide shows and other useful features. It is a complete circle with social media, marketing, graphics and links. Designing a profile image as small as it may seem is really important. That little icon. How you crop it how you move it. You want to know I can help.

I enjoy working on the big stuff and the little stuff. It makes your marketing branding cohesive.

Here are a few great articles on Facebook and local businesses.
Local Search Trends for Businesses part 2

78% of consumers trust peer recommendations. Word of Mouth. Social Media Revolution
Social Media video


INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.



Judi Oyama
Creative Director

Maximum Impact Design

GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA

Aptos, CA 95003

831-688-2972 office/fax
judi@maximumimpactdesign.com
maximumimpactdesign.com


NextSpace
101 Cooper Street
Santa Cruz, CA 95060