San Francisco and Socksmith shoot of a shoot

Thank you to all the crew. Jay Watson (Jay Watson Photography), Nils Carlson, Steve Cassingham (Metastyle Films), Hunter Gil, Audrey Thomas, Katie, and Rex Honda. Despite and rain the night before and sprinkles in the am we went for it. Craftsman and Wolves and Public Bikes. Shooting 2014 Fall Socksmith socks. Thanks to Eric Richter at Giro for the killer Giro bike clothing the Gray jacket was a hit. Henry for the Kuhl, Pistol and Keen clothing loan. Kelty chairs, cooler...14 hour day.

Thanks Jayms Ramirez for the overhead shot view that looks awesome.

Motrr local Santa Cruz technology and local business interior 360 view with Sphere app

Imagine what you can do with your iPhone and a motrr. Some images of the Sockshop and Shoe Company downtown Santa Cruz and the sister store Legs Santa Cruz.

I do a ton of work with the Socksmith and Sockshop retail businesses. This is my first test to do more of these shots in all of their retail businesses and add to their websites.

Front area of the Sockshop and Shoe store

Back area of the Sockshop and Shoe store

1515 Pacific Ave, Santa Cruz, CA 95060

Legs Santa Cruz Front Area

Back area of Legs

1517 Pacific Avenue, Santa Cruz, CA 95060

Motrr

Very cool product from Santa Cruz started on Kickstarter. Use your iPhone and a Galileo and you are set.

Galileo Bluetooth (Black) For iPhone 5S, iPhone 5C, iPhone 5, iPhone 4S, and iPod Touch 5th generation. Does not support charging docked iOS devices. Ships in 3-5 days $149.95

First time sponsoring skateboarders skating for a good cause

Thank you to the Socksmith for giving me a killer deal on socks for two skateboard causes. I picked up some Socksmith socks and some Down HWY 1 socks yesterday afternoon. One group is already on the road. I spoke to them two days ago after seeing an Santa Cruz Sentinel article about their trek. I contacted NHS and they are going to give them Road Rider Wheels the wheels they are actually using. They come to town late Monday and I plan on giving them socks and wheels. I hope some bearings too. The other group is lead by a friend of mind Jack Smith. He is skating across america for the forth time.

WHAT: To raise money for veterans' services for veterans of of Iraq and Afghanistan by skateboarding and bicycling from the Oregon to Mexico borders. WHEN: 5 p.m. June 17 WHERE: Near Highway 1 and Ocean Street, Santa Cruz. INFORMATION: Call Britany Mendelsohn at 818-519-1638, send email to SkateTrek4Vets@gmail.com or go to www.facebook.com/VetSkateTrek, Twitter.com/VetSkateTrek or www.causes.com/actions/1745862-the-mission-isnt-over-veteran-skate-trek

In October of 2012 Jack Smith's father, and Dylan's grandfather, Jack Smith, passed away due to complications from Alzheimer's Disease. We are making this push in his honor and to raise awareness and $100,000 to help fund care, support and research in the fight against Alzheimer's.  

On July 4th, 2013, our five person team,  ranging in age from 20 to 56 will come together to push our skateboards 3,000 miles from Newport, Oregon to New York City, New York in a little over three weeks. Email the team atinfo@apushtoremember.com

Socks for the crew. Thank you to the Socksmith and NHS for the Road Rider Wheels

Sockshop & Shoe Company Art

Sockshop & Shoe Company with Local Artists providing a splendid night of Art, Wine & Shoes. A Benefit for the Rebele Family Shelter.
SOCKSHOP & SHOE CO.
1515 Pacific Avenue, Santa Cruz, CA 95060 831.429.6101
11.11.11 7:00 PM - 9:00 PM
Jimbo Phillips painted a pair of shoes for the upcoming Sockshop & Shoe Company Benefit Art Show set for 11.11.11
Kori Thompson did a painting and a pair of shoes for the event as well. You can see them in the window at the Sockshop. More shoes will be added to each box in the next few days.


Jimbo's Window Box and Shoe Art





Kori's Window Box and Shoe Art




Come join us for a Silent Auction to benefit a great cause.

Sockshop Facebook

Socksmith Designs new Fall Catalog sneak peak

During the hectic week of getting the surfboard done I was wrapping up the Socksmith catalog with this final cover shot and inside images. I wanted to shoot around the Santa Cruz Boardwalk and tie in using images of the James Durbin week documentation of making the surfboard but since I had a skateboarder as part of the shoot that didn't last too long as security came. We knew we had to do a quick shoot so we got a few shots and then let the skater guy go. We shot on the beach with the remaining ladies. This is the cover shot by photographer Patrick Trefz who does amazing surf photography and portraits. At the exact same time I was having a shoot for Board Rescue with photographer Robert Houser who was shooting the kids at Ceasar Chavez School in San Francisco. The Socksmith is a locally owned and operated company in Santa Cruz who sells to many sock shops in Santa Cruz. Check out the Sock Shop and Shoe Company, Santa Cruz Legs and oldschool shoes if you are in San Francisco you can find their socks at Sockshop Haight Street.

Board Rescue
Mission Statement: Board Rescue is a 501(c)(3) non profit dedicated to providing skateboards and safety equipment to organizations that work with underprivileged and/or at-risk youth.

Monterey Bay Aquarium Donor event

Great rainy Saturday morning donor breakfast at the Monterey Bay Aquarium. It was great to see local Santa Cruz brand the Socksmith in the retail stores. Shop Local First Santa Cruz is spreading throughout Santa Cruz. Keep the money local.