Badass Skatemom Small Business Sentinel Love

Happy to get coverage for tomorrow's Shop Small Saturday Santa Cruz with the Makers Market Santa Cruz Group and all involved to promote the small businesses in Santa Cruz. I'm all about local even though we are heading over the hill to Santana Row.

It's a great opportunity to show to other areas us little guys trying to make our passion and our dream of running our own business and selling fun things. I'll be carpooling with Adam of Mutari Hot Chocolate doing our part to have one less car going over the hill.

Thank you Jondi for calling me and writing the 800 businesses story for the Sentinel.

Thank you Shmuel Thaler I couldn't help photo art direct just a little. Super excited to see how tomorrow goes. Thank you Barbara Mason for teaming up with Andy VanValer's Slingshot, Think Local First Santa Cruz.

Badass Skatemom

Fresh off the press the 2015 Think Local First Santa Cruz Directory

Picked up a few bundles of the new Think Local First Santa Cruz Directories on Wednesday from the printer. The rest will be here shortly. Matthew Swinnerton gave these out last night at his sold out Event Santa Cruz event at the New Bohemian Brewery. Picked up one of the new issues of Instant Santa Cruz Magazine was pleasantly surprised to see my article reprinted. Thank you for including me with all the talented folks in Santa Cruz.

Great speakers and good food and beer as always.

Scheduled Speakers:

Jennifer Gallacher — Santa Cruz Rehearsal Studios

Naomi Woldemar - Cardamom Tuesday

Jennifer Ashby — Ashby Confections

Patrick Reilly — IP Society

Dan Satterthwaite — New Bohemia Brewing Co

Steve Principe — VinoCruz

Chef Jamie Smith — FoodSmith

Tate Toussaint — Music

Spoke at the PCS volunteer drive today representing one of the non-profits the students can volunteer with Think Local First Santa Cruz. Hard audience is having your 13 year old give you that really mom look mid presentation. Good practice for me since I don't like public speaking.

Motrr local Santa Cruz technology and local business interior 360 view with Sphere app

Imagine what you can do with your iPhone and a motrr. Some images of the Sockshop and Shoe Company downtown Santa Cruz and the sister store Legs Santa Cruz.

I do a ton of work with the Socksmith and Sockshop retail businesses. This is my first test to do more of these shots in all of their retail businesses and add to their websites.

Front area of the Sockshop and Shoe store

Back area of the Sockshop and Shoe store

1515 Pacific Ave, Santa Cruz, CA 95060

Legs Santa Cruz Front Area

Back area of Legs

1517 Pacific Avenue, Santa Cruz, CA 95060

Motrr

Very cool product from Santa Cruz started on Kickstarter. Use your iPhone and a Galileo and you are set.

Galileo Bluetooth (Black) For iPhone 5S, iPhone 5C, iPhone 5, iPhone 4S, and iPod Touch 5th generation. Does not support charging docked iOS devices. Ships in 3-5 days $149.95

Think Local First Santa Cruz Directory gets a little photo love today

Big thank you to the TLF photographers I worked with on this project. Completed the 100 page TLF Directory 2014 now available at local TLF members businesses. Thanks to Jondi of the Sentinel for writing this Think Local First Santa Cruz business guide features eye-catching photos article today.

Cover shot care of Nick Borelli Borelli Photography introduced to me by Angelina Reed who also helped with production @thinklocalscc Rick Puckett SantaCruzPictures.com's Photos www.santacruzpictures.com Sabine Dukes photographs of Little Green Surf Shack I saw at Sawyer Supply on the Westside owned by Stacy And Neil Simmons Photography and Rebecca Stark Photography. Though their are many other talented TLF photographers listed we only had room for a few images.

Think Local First Santa Cruz directories just off the press

Just got these yesterday from the printer. The rest will be coming and available on Thursday at the 6th Annual Eggnog Social: Dec 6 KSCO Radio,

2300 Portola Drive, Santa Cruz Thursday, December 6, 5:30-7:30 pm Join us! Meet your business neighbors and mingle with other TLF members at our Annual Eggnog Social. It promises to be a good time!

We will be giving away prizes to lucky pledge winners for their commitment to shop locally during TLF’s Shop Local Week.

Also, the results of the Great Money Race will be announced during the mixer and the businesses who hold the final checks will be awarded $100 each from our participating financial institutions.

Bonus: KSCO radio will be hosting an open mic where you can go on the radio live and promote your business to the world! It’s free and open to members of Think Local First only.

Food & Drink Hosted live radio microphone for members of Think Local First Free! Open to the community For additional information contact us at info@thinklocalsantacruz.org.

Deadline was the day after Thanksgiving. Luckily the printer called and said Monday would be fine. Lost a bit of sleep waking up thinking about what I should of done to make it better. Print is never forgiving. Wish I would of moved the ads around a bit but barely made deadline. Things were coming in late as it goes. Super stoked with the final 108 page piece. Thanks to the help of several people. Amanda Brandt, Angela Stucky, r.r. jones, Noah Wegrich, Katie Stei, Peter Beckmann, Karl Heiman, Eric Gil, Stephanie Wilks, Leslie De Rose, Kimberly Parrish, John Benedetti and all the others that have been involved with Think Local First Santa Cruz since the beginning.

Facebook Timeline art

Samples in

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Facebook Timeline updates how they look

Timeline Graphic Maximum Impact Design



Timeline Graphic view with graphic placed



Timeline Graphic Think Local First Santa Cruz





Timeline Graphic Diamond D Concrete

Latest Legs Santa Cruz Ad

Always fun to see your work in print. Sockshop's little sister store Legs. Photo shoot inside the dressing room by Patrick Trefz.

Sockshop & Shoe Company latest ads and looks

Some of the work I can show. I've been working on a ton of great projects but can't post or show until next Fall, Fall 2013 or Spring 2012. These ad's just ran so I can show them. More coming from the Sockshop and Shoe Company in Santa Cruz, Legs, and Old School Shoes. All owned by Ellen and Eric Gil. Amazing fun folks to work for. Also the fun graphics and things coming down the pike. Socksmith. Photos by Patrick Trefz known for his edgy surf imagery.








Legs (next door to the Sockshop and Shoe Company)
1517 Pacific Ave.
Santa Cruz, CA 95060
831-429-1940
Store Hours:
Monday - Thursday 10AM-7PM
Friday - Saturday 10AM-8PM
Sunday 11AM-7PM

Old School Shoes
1017 Pacific Avenue
Santa Cruz, CA 95060-4430
(831) 423-2700

Facebook 101 Class for Think Local First Santa Cruz Members

Facebook 101 Class for TLF Members
January 12, 2012
6:00 - 7:30 PM
Location:
Nextspace
$20.00 per person TLF members non-members $40.00 per person with $20.00 going toward your membership if you sign up that night.
101 Cooper Street in the Pacific Room (fits 40 people) if we exceed sign up we might have to find a larger location. We will see.

Sign up on the Think Local First Santa Cruz events page.

You've heard that Facebook can help build your business, now learn how at the upcoming workshop: Facebook 101, January 12th, 6:00-7:30 pm. Judi Oyama of Maximum Impact Design will provide basic information on how to use Facebook to promote your business and how to set up a Facebook Business page. The seminar will be directed to the beginner Facebook users who want to learn how to get the most out of a page, there will be a $20.00 charge per person for TLF members.

Course will include:

How to best develop your business profile.
How to customize the name (URL) of your page.
Best practices for your business profile image.
How to add photos and descriptions.
How to use tags to get more social media reach.

Social media networking can help you increase the awareness of the benefits of buying locally.
If you are a Think Local First member and we have not added you to our Facebook or Twitter accounts, please send us a link so we can help you get involved.

Thanks to UCSC social media intern Anna Mkhiryan.

Past Facebook Seminar link you can download, print or read on-line is available here.

Thank you everyone who voted last Thursday. I am now a Board Member for Think Local First Santa Cruz.

NextSpace Coworking Santa Cruz
101 Cooper Street
Santa Cruz, CA 95060
(831) 420-0710
Hours: Sun, Sat Closed; Mon-Fri 8:30am–5:30pm

Sockshop & Shoe Company Facebook Business Page

Please Like our page Facebook Welcome page


Facebook slide show buy tab





1515 Pacific Avenue, Santa Cruz, CA 95060
Locally owned and operated. Favorite shoe store in downtown Santa Cruz. They own the Socksmith socks. Some cool stuff.


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Tedx Santa Cruz first Video

More to come I'm sure.

Thanks to all those that made it out to the Think Local First Santa Cruz Geo. Wilson Summer Mixer. Had to leave early.

Think Local First Santa Cruz Social Media Facebook Presentation

Open publication - Free publishing - More facebook

Big thank you for all those that showed up. That after all is half the game. I enjoyed doing this presentation at Bruno's BBQ last night at the Think Local First Santa Cruz roundtable in Scotts Valley for merchants and individuals. My goal was to break down in easy to follow steps how to set up a business Facebook page. I added links to social media sites that I read and get some great tips from. I added a few other mentions like nutshellmail to consolidate your social media and a few other additions. It was my first Facebook Social Media group presentation. My strong point is not public speaking. I usually do one on one meetings with individuals and business owners unless of course I get flown out to Bozeman Montana to Croakies which I have twice to talk to sales and marketing and continue to help with their social media and Facebook.

Tomorrow night is a Think Local First Santa Cruz Summer Mixer at Geo Wilsons 90 th anniversary. So my friends for all of you that have a small business and want to improve your reach and get new clients. Networking is key. Go it is free! and what you could have a fun time.

250 Harvey West Blvd, Santa Cruz


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Maximum Impact Design Facebook page


Some of the Facebook pages I manage and tabs to check out.

Socksmith shop tab
Beckmann's Bakery welcome tab links to website
Croakies welcome tab page has a share feature and links to website
Foy Construction showcase tab share button, links to website, has 10 large portfolio pages that can also be buy buttons if you have a on line store front.
Diamond D Company Flickr slide show feature tab
Cypress Garden Nursery
Hotline Wetsuits share button and 10 large showcase features with buy tab feature
Doc's Proplugs Partners feature tab with links to brands or businesses on Facebook. Works similar to links on website pages.
Mr. Toots Coffee Like me tab page links to website
Think Local First Santa Cruz check back I'm inspired to add a ton of features and tabs.

Beckmann's Old World Bakery Social Media and Website

Beckmann's Bakery has a new website. Maximum Impact Design designed a new graphic URL to match the existing graphics to the fleet of trucks and they are updating all of their printed collateral and packaging. Their Facebook Page Welcome, Shop and Farmers Market pages have been updated and link directly to each page. Please press the like button on their FB welcome tab. I still smile when I see the trucks and bread packaging. One of my favorite projects. Working on an ad, Facebook updates and added features to their Facebook page. They have a Flickr, YouTube and a Twitter page.





Updated Beckmann's Old World Bakery Twitter page. Added new website link, Facebook, Flickr and YouTube icons and filled background graphic.



Old graphic did not fill page.



Think Local First Santa Cruz member.

Think Local First Santa Cruz Social Media Talk & Tedx Santa Cruz is Sold Out

Social Media
by Judi Oyama, Maximum Impact Design

You've heard that Facebook can help you build your business, now learn how at the up coming free Scotts Valley General Roundtable, June 21st, 6:00 pm at Bruno's BBQ (upstairs). Judi Oyama of Maximum Impact Design will provide basic information on how to use Facebook to promote your business an how to set up a Facebook Business Page. The seminar will be directed to the beginner Facebook users who want to learn how to get the most out of a page, including:

How to best develop your business profile.
How to customize the name (URL) of your page.
How to add photos and descriptions.
How to use tags to get more social media reach.

Social media networking can help you increase the awareness of the benefits of buying locally. If you are a Think Local First member and we have not added you to our Facebook or Twitter accounts, please send us a link so we can help you get involved.

Thanks to UCSC social media interns Anna Mkhiryan and Amy Adonis.

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TLF is proud to be a sponsor of TEDx Santa Cruz, a full day event featuring riveting talks and performances from a diverse range of inspired individuals largely from the Santa Cruz area and sprinkled with outstanding TED talks. It will be held at the new Cabrillo Music Recital Hall on Saturday, June 11, 2011 with an after event mixer with wine and food. Over 300 people will come together to hear fifteen extraordinary speakers share their passionate stories on one theme: Engage! Virtual Venues Network, a local media company will video and stream the event live and upload videos to TEDʼs TEDx YouTube channel.

TedX is a nonprofit devoted to bringing together people from three worlds: Technology, Entertainment, Design. The TED organization via TEDx, provides local communities with opportunities to participate in an exciting, vibrant and engaging discussion of important ideas shared globally. Santa Cruz County faces challenges like many communities around the world. The TEDx Santa Cruz organizationʼs mission is to:
· encourage a contemporary idea driven community
· provide jolts of inspiration
· develop a structure for faster and better idea exchange
· illicit new solutions to shared challenges
· promote smarter discussion with sharpened action
· import ideas that work for Santa Cruz
· enable worldwide exposure

The event will be $75.00, but, because of limited seating (300 seats) to the live event, individuals wishing to attend will need to apply through an online form available at: http://tedxsantacruz.org. Selected attendees will be notified well in advance. SOLD OUT

For more information:
www.ted.com
www.ted.com/tedx
www.tedxsantacruz.org
www.facebook.com/TedxSC

To watch free at the Digital Media Factory live feed link

2809 Mission Street, Santa Cruz, CA 95060


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Cabrillo Music Recital Hall
6500 Soquel Drive, Aptos, CA 95003-3198


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Durbin Day in Santa Cruz, May 14 at the Boardwalk

Working on project for American Idol James Durbin Santa Cruz Boardwalk show with less than a week to go. Big thank you for all of those helping out.




This brings tears to my eyes every time. What a talented young man. I am honored to be working on the project for local boy James Durbin. This should be good for our little town, hit hard by the economy, tsunami, Capitola Flood. Great to have some positive event planned ahead.

The Santa Cruz Patch win or loose it's going to happen.

Mr. Toots Coffeehouse in Capitola

Now up Mr. Toot's Coffeehouse on Facebook. Shop local and support all the businesses in Capitola and Santa Cruz for that matter. The independent retailers and businesses that are doing it for themselves.

Mr. Toots Coffeehouse is a quaint coffeehouse nestled above the charming village of Capitola overlooking the ocean and pier just south of Santa Cruz California. The warm and friendly atmosphere is very conducive to relaxing with friends, reading your favorite book, viewing the local art on display or listening to the sounds of live local musicians while enjoying your favorite coffee or tea drink.

Focused on serving the highest quality coffee and espresso, Mr. Toots serves only fresh organic, shade grown, Fair Trade coffee made from beans locally roasted. The French roasted coffee beans are a custom blended of Indonesian and Sumatran beans and delivered fresh weekly.

Mr. Toots Coffeehouse is the second oldest coffeehouse in all of Santa Cruz County having been in business over 26 years in the same location. Located upstairs above Margaritaville, Mr. Toots has the old world charm it has been known for over the past two decades.

Come in and enjoy the locally made pastries, cookies, unique coffee drinks, blended drinks, sandwiches, or a slice of fresh baked quiche, all while overlooking the beach!

FREE WiFi

Mon - Sun:
7 Days!
7:00 am - 10:00 pm

231 Esplanade Suite 100, Capitola, CA 95010

Illustration by Anthony Moss. Nice job.

The Perg in Santa Cruz

Caffe Pergolesi is the "Oldest" Coffee House in Santa Cruz. We serve the finest coffee, espresso, tea, beer, wine, sodas, sandwiches, and pastries. The Caffe prides itself on serving the best coffee and espresso drinks in the friendliest manner possible, all in the setting of a grand old 1886 Victorian house in the heart of downtown, Santa Cruz.

The atmosphere in the coffee house is accented by a casual, old world charm enhanced by local culture, art, and music. The Caffe displays local art and hosts local live music on a regular basis. See the Cafe music schedule on the "Music" page. Relaxing, reading, studying, playing board games, and enjoying good drinks and food is the atmosphere at the Cafe.

Come start your day or just enjoy a nice evening at Caffe Pergolesi in the middle of downtown, Santa Cruz today!

On Facebook too!

Think Local First Santa Cruz Scotts Valley & Social Media

Think Local First, County of Santa Cruz will celebrate its first Community Affiliate, TLF Scotts Valley, with a county-wide Spring mixer

- Next Tuesday, April 12, 5 pm to 7 pm.
- Bruno's BBQ at 230-G, Mt. Herman Road in Scotts Valley.
- Food, drink, free raffle, networking and more Fun!

This mixer, which is open to owners, management and staff of the locally-owned business community of Santa Cruz County, will feature food from Bruno's BBQ and other Scotts Valley area eateries, drinks from local brewers and vintners, a demonstration of the new Think Local First smart phone app, an introduction of the TLF Scotts Valley's Business to Classroom campaign, and brief presentations by Rosanna Herrara, Michael Olson, Chris Ow, and Teresa Thomae (Central Coast Small Business Development Center).

All locally-owned businesses joining Think Local First at the Scotts Valley mixer will receive six months of free membership with their annual registration.

Think Local First, County of Santa Cruz, established its Community Affiliate program to help locally-owned businesses more efficiently communicate the Think Local First message to all county communities and neighborhoods.

Join us to celebrate Spring and our first Community Affiliate, Scotts Valley!

2. TLF Social Media Campaign

Think Local First is taking advantage of its talented membership to institute a social media campaign. The objective of this campaign is to build a strong local economy by helping to make the Think Local First message ubiquitous within Santa Cruz County.

TLF's social media campaign is being headed by Judi Oyama of Maximum Impact Design (www.maximumimpactdesign.com). Judi is directing UCSC Economics interns Anna Mkhitaryan and Amy Adonis in the development of Facebook and Twitter campaigns for TLF. Following are comments from Anna and Amy: UCSC Intern Anna Mkhitaryan on http://www.facebook.com/thinklocalsantacruz

My name is Anna Mkhitaryan, I am a Marketing Intern for the Think Local First Organization. My current project involves working closely with the Steering Committee in order to increase awareness of the benefits of buying locally through the means of social media. I would like to invite all of the participating members to help reinforce our goals of supporting locally owned businesses and creating a strong community by "liking" our official Think Local First page on Facebook as well as featuring it on your front page. Thank you for your support.

UCSC Intern Amy Adonis on http://twitter.com/thinklocalscc

Follow Think Local First on Twitter at #thinklocalSCC to stay updated on our efforts to promote and support locally owned businesses. By following us on Twitter, not only will you be able to see our Twitter updates, but you will also be able to see tweets from our member businesses. You can see which local businesses are members on our Think Local First Member list. If you are a Think Local First member and currently do not have a link to your Twitter account on your website, please send us one so we can add you to our member list.

Get social, with Think Local First social media

TLF on Facebook

TLF Twitter

info@thinklocalsantacruz.org

New Think Local First Scotts Valley stickers!

Monterey Bay Aquarium Donor event

Great rainy Saturday morning donor breakfast at the Monterey Bay Aquarium. It was great to see local Santa Cruz brand the Socksmith in the retail stores. Shop Local First Santa Cruz is spreading throughout Santa Cruz. Keep the money local.

Congrats to Beckmann's Breads 25 year Anniversary!

Went to Beckmann's Breads 25 year Anniversary last night at the Santa Cruz Bowl.
Had a great time and was proud to have been apart a little part of it. I designed their logo and packaging somewhere back in 1993 with Peter Beckmann and Sharon May, worked with Beth as well. Peter, Sharon and Beth gave many thanks to all the families and people that have made it happen over the past 25 years. Gifts for all departments and many thanks. To another 25! Peter is one of the founders of the Think Local First Santa Cruz org. He's also the person that got me waking up and starting my day with bakers hours.



Think Local First - County of Santa Cruz is a network of independent and locally owned businesses and community organizations joining together to promote economic vitality and preserve the unique character of our community.