Crossfit and my Graphic Design Passion Collided

Running at 6:00 am is not always fun, it pretty much sucks. I am the slowest and oldest at the Crossfit I go to in Aptos. One morning I was running and thinking about the early dump trucks that come around the corner and thought slow down or Warning runners or Crossfitters with medicine balls or Kettle Balls. That's the mom in me and the designer. Bubble, Hey what about CF inspired signage, thus the Handstand and the woman pushing the Sled. I have so many ideas all the time but I rarely actually pull the trigger and make something. Well I made these yellow Crossing graphics at 4" vinyl stickers that I am getting on Monday and will post on my Badassskatemom.com site. Something I started 6 weeks ago.

Pricing out the outside 18" x 18" yellow Xing signs. The more orders I get the lower the price. Same goes for the Heroes Restroom signage. Now that was process. I wanted to do Heroes and Girls for the WODS but got some flack. How do you show both Men and Women as Heroes. Well this was the result after a few Instagram and Facebook posts. I had other ideas like Murph and Fran... these will be available and I will post.

For retail in Santa Cruz where Crossfit originated they will be at Crossfit Aptos.

Cardamom Tuesday New Packaging by Maximum Impact Design

New packaging out for Cardamom Tuesday Exotic Cardamom-Infused Elixir for Cocktails, Soda, Steamers & Desserts from Santa Cruz. Check it out tonight at the Santa Cruz Food Lounge. Super proud of the final product and working with Naomi has been a blast.

A standout on any grocery store shelf in its violet bottle, Silk Road Elixir transports any food or beverage to new realms. Add to soda, cocktails, almond milk, and hot, steamy milk drinks. Concoct our signature drinks Silk Road Cocktail and Silk Road Elixir Soda at home or ask for them at your favorite bar or restaurant. They’re beautiful as well as intoxicating – with or without alcohol! Drizzle over ice cream, crepes, and other desserts. Whip up a savory, out-of-this-world marinade for everything – from vegetables, to tofu, to grilled meats, and fish.

Committed to Local and Green Practices

Cardamom Tuesday™ is committed to protecting the environment and promoting health and well-being in our community.

We are 99% Zero Waste.

Bottles are made from 40% recycled glass.

We are in the process of receiving our organic certification and GMO free label.

Promotional materials are produced at local green-certified businesses.

We support local and independently owned businesses and value our local partnerships.

Think Local First Santa Cruz Member

Artisan Food Market

Where: Food Lounge

When: 02:00PM-07:00PM, Fri, Jun 12

1001 Center St, Santa Cruz, CA 95060

Unique marketplace space with a mix of groceries & a variety of vendors for drinks, seafood & more.

Next stop Anthropologie Los Gatos June 20 th Noon - 4:00 pm

Anthropologie Los Gatos is hosting a Pop-Up Market and Cardamom Tuesday: Silk Road Elixir • Cardamom Elixir is pouring Cardamom Coffee & Silk Road Fizz. Discover amazing selected local food artisans hand picked by #Anthropologie! #AnthroEvents #LosGatos

Hire a Skate Mom

Thank you for the nice mention on Graphic-Design.com

I love making things and creating design. I have fun. I am working on some Bad Girl Ninja Series t-shirts and stickers...can't wait to share. Being a mom and a designer it is a juggle. You get good at getting the most out of each day. Grateful I am able to do what I do. Maximum Impact Design since 1987

New Croakies Stunt Puppy collaboration Jimbo Phillips Eyeball

Today this collar and leash set came from Croakies. A graphic I art directed and with the talented Jimbo Phillips. The eyeball print along with several others is in the line made into belts and lanyards. This print is not in the line but I'm hoping to get enough interest that it will be. I am the Northern California rep for Santa Cruz area surf shops I do it because I'm passionate about the brand and it's roots. I would love to get these into the Santa Cruz Boardroom or Stacy's store Sawyer Land and Sea Supply. Cooper had a hurt leg today he was limping on three and was a bit down. Croakies are at the Sockshop and Shoe Company Downtown Santa Cruz, SUP Surf Shack at the Harbor, Oneill's Surf Shops...Outdoor World. Wish West Marine would pick them up since they are Made in the USA! :)

Some of the other Croakie designs on my website I helped get into the line with some talented local artist and some of my own designs. Croakies is made in the USA and the owner is a great friend, photographer and skateboarder from the past. He use to be the team manager for Santa Cruz Skateboards.

First time sponsoring skateboarders skating for a good cause

Thank you to the Socksmith for giving me a killer deal on socks for two skateboard causes. I picked up some Socksmith socks and some Down HWY 1 socks yesterday afternoon. One group is already on the road. I spoke to them two days ago after seeing an Santa Cruz Sentinel article about their trek. I contacted NHS and they are going to give them Road Rider Wheels the wheels they are actually using. They come to town late Monday and I plan on giving them socks and wheels. I hope some bearings too. The other group is lead by a friend of mind Jack Smith. He is skating across america for the forth time.

WHAT: To raise money for veterans' services for veterans of of Iraq and Afghanistan by skateboarding and bicycling from the Oregon to Mexico borders. WHEN: 5 p.m. June 17 WHERE: Near Highway 1 and Ocean Street, Santa Cruz. INFORMATION: Call Britany Mendelsohn at 818-519-1638, send email to SkateTrek4Vets@gmail.com or go to www.facebook.com/VetSkateTrek, Twitter.com/VetSkateTrek or www.causes.com/actions/1745862-the-mission-isnt-over-veteran-skate-trek

In October of 2012 Jack Smith's father, and Dylan's grandfather, Jack Smith, passed away due to complications from Alzheimer's Disease. We are making this push in his honor and to raise awareness and $100,000 to help fund care, support and research in the fight against Alzheimer's.  

On July 4th, 2013, our five person team,  ranging in age from 20 to 56 will come together to push our skateboards 3,000 miles from Newport, Oregon to New York City, New York in a little over three weeks. Email the team atinfo@apushtoremember.com

Socks for the crew. Thank you to the Socksmith and NHS for the Road Rider Wheels

Marketing 101 Outdoor Retailer

Worked remotely on my marketing presentation as outdoors as you could get at Rooster Comb Ranch no wifi but got er done.


Missed the Amgen Stage 3 finish with the Haut Surfboard graphic at the Santa Cruz Boardwalk with Dave Zabriskie yesterday but it was all worth it working on marketing branding strategy in Bozeman Montana with Marvin Levine. He's the guy that was the Outside Design Consultant that worked on the Bass Pro Shops retail interior retail design look and feel. He's working with Carhartt and now Croakies. Croakies has been around since 1978 founded by none other than John Krisik, JK or Escargot. He was a downhill skateboarder, photographer and team manager for Santa Cruz Skateboards back in the day. He owns and runs his company with head quarters located in Jackson Hole with manufacturing in Bozeman, Montana. It is owner operated and a very family like company with a great crew.



Side note:
Many of the Built to Grind photos are by John Krisik though they spelled his name wrong. After all it is skateboarding and what do skaters do best but f with each other.

SANTA CRUZ BOARDROOM SKATE CONTEST

SANTA CRUZ BOARDROOM SKATE CONTEST
SEPTEMBER 19, 2009
from 11 - 3:00 pm
in conjunction with the “Praise the Board” event being held at The Museum of Art & History Santa Cruz. September 4 - 27
The contest is being held from 11-3 pm behind the shop in the parking lot.
The 16’ wide bank to wall ride and 16’ wide ¼ pipe with extension are just a few of the ramps to be featured.
CASH, PRIZES AND CUSTOM HANDMADE GLASS TROPHIES FOR THE WINNERS.
825 41st Avenue, Santa Cruz, CA 95062 (831) 464-2500

Sponsors: The Museum of Art & History Santa Cruz, Santa Cruz Design + Innovation Center, Maximum Impact Design, StudioCruz, Parachute Creative, BroPrints, and Jimbo Phillips

Praise the Board poster by Jimbo Phillips with sponsors

This is the poster that is going to be posted around town. The other one is the high end 3 color silkscreen version.

Thanks,

Judi O

Praise the Board poster by Jimbo Phillips

"Praise the Board" poster design by Jimbo Phillips is going to press. Short run silkscreen 3 color, Limited Edition. Skateboarding: 35 years of Santa Cruz Design + Innovation Exhibition Opens September 4 th at the Museum of Modern Art in Santa Cruz, 6:30 - 8:30 reception. Music by DJ Ray Stevens II (Beer and Wine for sale) Blackhart, Goldman, Meekster...Phillips... A NorCal reunion of sorts. Hope you can make it.
There will be a skate contest at the Santa Cruz Boardroom, September 19 th more details to come.

Directions to the event.

Maximum Impact Design to adopt the Designers Accord

The Designers Accord is a global coalition of designers, educators, researchers, engineers, and corporate leaders, working together to create positive environmental and social impact.
The Designers Accord is made up of over 100,000 members of the creative community, representing 100 countries, and each design discipline.
Adopting the Designers Accord provides access to a community of peers that shares methodologies, resources, and experiences around environmental and social issues in design. Any designer, consultancy, or organization creating consequence at scale can join.

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