Local talent Santa Cruz and locations on the Magellan new product launch website

Stoked to see the Magellan photo shoot project go live yesterday on the Magellan GPS website. Working with local Santa Cruz triathletes. I did all of the production, art direction, location scouting, talent scouting, and styling for the new Magellan product "Switch" website and product launch that will be showing at CES next week. The photographer was Jay Watson super talented surf, action sports and portrait photographer. A definite pro. Big thank you goes to many friends that I have worked with or know in the action sports industry. Eric Richter at Giro for the high end Road Helmets, gloves, shoes, and socks. Shout out to Trudy at the SUP and Tri shop for introducing me to the talented athletes. I was able to work with Tommy Zaferes fresh from a trip back from New Zealand. Eric Clarkson rode to the shoot at 8:00 am on a freshly cool morning, Elle Washburn super fit strong woman, Josh Bjornstad, Margaret Ellis and Stephanie Hocom.

The Switch Series is the new product. I am super busy with a catalog and wanted to post a thank you to everyone involved. Aaron Brookes the marketing director it was a pleasure to work with you again. Have a great Outdoor Retailer show. I loved working locally at Seacliff Beach, Aptos in Nisene Marks Park and around UCSC running track area.

Big thank you to local retailers I hunted and gathered from Arron at The Bicycle Trip for always being super helpful and friendly, Family Cycling, The Running Revolution for exchanging a size for us without a hassle and Fleet Feet in Aptos for also doing a quick size exchange. Angela Stucky for being a great assistant at the shoot and my right hand girl. Make-up from Kylie Muhly from Prima Salon Santa Cruz. I purposely shopped local for clothing and fill in product but used my amazing contacts for other items like Oakleys sunglasses, Giro cycling shoes, that made the whole project complete.

Thank you to Cindy Whitehead and Frances Lam for some tips and encouragement that helped with some key product contacts. Both talented stylists through Frances now is a amazing Acupuncturist. Cindy is the Sportstylist® of the top a athletes worldwide.

Packaging and design from ground up

This box has unique features inside as the box has to hold the helmet in place and fit a goggle in the corner without crushing the products. Had die cut windows on top with a sticker sheet so kids can customize there helmets. Scary Girl artist, Nathan Jurevicius.

Dirt jump bike helmet box, photographed a piece of plywood as the base.

Never one to say no. I designed these boxes from the ground up. No straight out of the can template. A box design was needed that could stack, open and close easily, look nice, make the product look good, display the product so it could travel across the ocean in a container and not scuff, sell the product, let the customer touch the product, try it on and easily put it back. Minor details like that. Labels that read easily, sizes, model name. I'm either on the crazy side, likes challenges, or think out of the box.

Lance Armstrong's shrine

Some of the posters I created during Lance's reign on the tour. I had a killer shrine at Giro. I'll have to dig up some pics.

Aaron Brookes launches his new company Brooklebee

Congrats to Aaron for launching Brooklebee a Product and Brand Strategy company. Aaron is a successful product and brand marketing executive with broad, global experience with world class brands, innovation leaders, and growing companies. He is an accomplished business, brand, new product launch and go-to-market leader. An exceptional presenter and a collaborative leader, Aaron has a natural strategic orientation and ability to inspire diverse, creative teams. Aaron has an MBA in Management from George Fox University and a BA from University of Colorado, Boulder.

NextSpacer downtown Santa Cruz 101 Cooper Street.

Illustration by James Jean, photography by BK Byrce Kanights, Giro catalog design by me. Fun project.

Keynote Presentation added to Linkedin Profile