Sacred Craft Surf Expo Santa Cruz March 19 & 20

WHO: Surfers, Shapers, Designers, Craftsman, Manufacturers
WHAT: Surfboards and the culture that flows from them.
WHEN: Saturday March 19 10am-6pm & Sunday March 20 10am-4pm
WHERE: Rittenhouse Building – Downtown Santa Cruz
WHY: Because surfers really only care about two things; waves and the equipment to ride them with.
HOW: $10 at the door includes SURFER Magazine subscription and door prizes including surfboards…

It is all about the surfboard; has always been about the surfboard. We at the SACRED CRAFT Consumer Surf Expo feel it is time to reassert that philosophy. To put the surfboard-and the modern-day kahunas who craft them-back at the forefront of surf culture. To place that influence, that importance, that responsibility, back in the hands of the artisans, surfers, and shapers who design our sacred crafts-and ultimately our future.

ATTRACTIONS / EXHIBITS / FESTIVITIES

* Tribute to the Masters Shape-off honoring Doug Haut presented by US Blanks
* Billabong XXL Exxperience
* Shapers For Humanity live shaping presented by Surf Aid International
* Great deals on surfboards, wetsuits, boardbags and other surf industry goods
* Collect-able surfboard ‘Antique Road Show’
* Korduroy TV Short Films Lounge
* “Best of Show” Award
* Surfboard demo Sunday morning 7am-10am open to the public
* Surfers Playing Music for Surfers on the music stage
* Art Grotto featuring surfer artists and friends.
* Food and Beverage featuring PRIMO Beer


Hotline Wetsuits will be at Booth 14

Sacred Craft Surf Show Santa Cruz

WHO: Surfers, Shapers, Designers, Craftsman, Manufacturers
WHAT: Surfboards and the culture that flows from them.
WHEN: Saturday March 19 10am-6pm & Sunday March 20 10am-4pm
WHERE: Rittenhouse Building - Downtown Santa Cruz
WHY: Because surfers really only care about two things; waves and the equipment to ride them with.
HOW: $10 at the door includes SURFER Magazine subscription and door prizes including surfboards...
It is all about the surfboard; has always been about the surfboard. We at the SACRED CRAFT Consumer Surf Expo feel it is time to reassert that philosophy. To put the surfboard-and the modern-day kahunas who craft them-back at the forefront of surf culture. To place that influence, that importance, that responsibility, back in the hands of the artisans, surfers, and shapers who design our sacred crafts-and ultimately our future.

When you boil it right down, surfers only care about two things: Waves and the equipment to ride them with. Sacred Craft merges the two by organizing expositions that focus on surf equipment and situating the expos in coastal locations that offer waves nearby.

More than anything, Sacred Craft is a celebration of the surfboard. The philosophical icon of enduring youth. No other object stirs as much passion, as much stoke, and as much power.

When your company is associated with the Sacred Craft Surf Expo, it is associated with the passion, stoke and power of the surfboard and all of its ancillary trappings.

ATTRACTIONS / EXHIBITS / FESTIVITIES

* Tribute to the Masters Shape-off honoring Doug Haut presented by US Blanks
* Collect-able surfboard 'Antique Road Show'
* Korduroy TV Short Films Presentation
* "Best of Show" Award
* Surfboard demo morning open to the public
* Surfers Playing Music for Surfers on the music stage
* Art Grotto featuring surfer artists and friends.

Never say never from airbrushing to signage

Being a designer doesn't mean just doing work on the computer. I recommend to designers if they get a chance try it all. I airbrushed surfboards for Santa Cruz Surfboards to get through college. Learned how to tape off a rail. Each surfboard has it's unique line, each shaper has their own style. I learned a ton via practice and tons of tape. I worked on signage projects from painting, cutting, hot gluing to weeding vinyl type hands on is a good way understand each step. I worked on trade show designs from the whole booth to only the signage, from 90 foot Apple Banners to the small stuff. I'm still doing booth graphics and projects but mostly digitally these days. Enjoy and take pride in picking out everything thing from the colors, texture, carpet, chairs, all the way down to the snacks.
Draw, practice, play, have fun!

Santa Cruz Surf Shop Surfboard Geo Icon Logo

Geo Santa Cruz Logo was inspired via the McDonalds arches effect. In most of the action sports photos you could never read the Santa Cruz horizontal logos. I designed this logo which was on all of the surfboards. Richard Schmidt was the main pro rider for the surf shop along with Pat Taylor, Harbor Bill, Homer, Ruffo, Keith Meek and a host of others. Richy got this great spread in Break Out Magazine and a cover on Camp Beverly Hills which really showed how the Geo worked to call out Santa Cruz without seeing the small type.

I've been digging through some surf artifacts for the Surf City Santa Cruz: A Wave of Inspiration show that starts March 27 - July 25, 2010 at the MAH on Front Street.
In posting this tonight I realized I am lucky to have a unique woman owned and operated action sports graphic design business and don't know of any other female graphic designers that have worked in this tightly niche community for as long as I have. I want to thank Russell Leong my graphic design instructor at SJSU and Richard Novak, Brenda Scott Rogers, Mark Miller, Bob Hurley, Joel Gomez and Francois C from Billabong who trusted my instincts and gave me some of my first projects from Look Snowboards, Santa Cruz Skateboards, NHS, Hotline Wetsuits, Sessions, Billabong, Instinct, Country Leathers, Reef and many other brands some still here and some gone.



Richard Schmidt has Richard Schmidt Surfing School in Santa Cruz
Photo by Dan Merkel


Photo by Dan Merkel

I will be lending the Santa Cruz Crew poster for the show. I am hoping to get the crew together for a photo shoot.