Santa Cruz Waves BASM article drone shoot day with Daniel Carettoni

It is always hard to do a shoot and have to wait until you are able to show off the images but it was worth the wait. I was super stoked to see the printed issue and article in the new Santa Cruz Waves issue. I was torn between sharing this photo or not too since I didn't want to give credit to the person that tagged the skatepark the morning of this shoot. Big thank you to Daniel Carettoni owner of Santa Cruz Aerials to fit me into his busy schedule. Daniel shoots the drone footage for the Crossfit Games and a ton of other cool footage.

When we arrived the morning of the shoot my heart sank a little seeing all the orange spray paint. Spray paint for one makes the surface slippery for skating and usually the taggers aren't even skaters. The park gets shut down and they have to water jet clean the surface. I want to thank the skaters that morning that were super respectful and accommodating. My Badass Skatemom came from my passion for skateboarding, design and Crossfit. I didn't name myself Badass I got that from friends and people that don't even know me. They would come up to me and say your Badass or your a Badass Skatemom. One other motivation for me was seeing some goofy images of a skate mom when you google skatemom. I want people to know skate mom's are ripping moms who skate or mom's that have kids that skate. There are of course awesome Skatedads too! Thank you Melissa Duge Spiers for writing the piece.

I loved the article but had a few things I wanted to address. Anyone that has worked with me knows I give credit where credit is due from the photographer, illustrator, production, even the press men when I can. I got credit for designing the Think Local First Santa Cruz, Tepui Tents, and the Socksmith logos. Socksmith had a pretty big design company start that one and I think they finished the final design in-house or probably some help from super talented Timerie Gordon. I'm not sure who designed the Tepui Tents logo but I do work on their ads and the past two catalogs. The TFL logo was designed by Max Davis.

Socksmith rain shoot in the books

Two day shoot in Monterey was a success even with the worst down pour in years. We were committed from dates set months ago. Location scouted mostly outdoor locations with a few restaurants, coffee shop, wine bars, beach spots, neighborhoods. Photo shoot with photographer Jay Watson assistant Nils Carlson and usual suspects. Socksmith and Legs Santa Cruz models/graphic artists/employee's. Steve from Metastyle Films and Daniel from Santa Cruz Aerials if the weather was better we would of gotten some great overhead video and shots of the Brew Crew with Annie at the helm.

Big thank you to Renée owner of the Driftwood Store and Fern Design Studio in Moss Landing. I wanted to shoot in her store but knew it was closed on Tuesday. Never knew she owned the graphic design studio next door. We were able to shoot in both locations. Thanks Cameron too.

Lunch at the Moss Landing fruit stand which I have driven by for years but never had been inside. We had an amazing lunch and were going to shoot inside but needed to head down to our other locations. Thanks to the owners and managers for being so generous.

East Village Coffee Lounge was another perfect locally owned location. Thank you Erin and crew for letting us shoot. The coffee and food was a plus to have while working inside. Website in production here is their Facebook Link.

Thank you to Paul, James and crew at the Cannery Row Brewery. Another great fine and amazing lunch. The taps were impressive and perfect for one of the new beer related sock designs for 2015. Can't wait to share the photos but that won't be for a while since the catalog is in the works for the buyers of retail stores and then once the socks ship the images will appear on the Socksmith Website and other social media spots. On and the video will be amazing.

If you want to buy socks in Monterey Sockshop on Cannery Row and Sockshop and Shoe Company in Santa Cruz have tons. Places that we missed: Thank you next time. Old Capitol Books Bike Shop